Comments on: week 7 – podcasts and the social media ecosystem http://podcastbiz.wordpress.com/2008/05/13/week-7-%e2%80%93-podcasts-and-the-social-media-ecosystem/ Supporting COM597, Spring 2009 Thu, 01 Oct 2009 17:38:18 +0000 http://wordpress.com/ hourly 1 By: Terry Short http://podcastbiz.wordpress.com/2008/05/13/week-7-%e2%80%93-podcasts-and-the-social-media-ecosystem/#comment-67 Terry Short Thu, 15 May 2008 23:36:49 +0000 http://podcastbiz.wordpress.com/?p=28#comment-67 What we learned from the other proposals: (primarily from the MS proposal) There are two places we can turn up the volume to make the case to Vulcan (the client) on why they should commission us to produce this podcast: 1) The viability of podcasts as a good medium for reaching their audience. This could include stats about the increasing popularity of podcasts in general, and the practicality of podcasts for this particular walking-tour application. 2) The general business case for doing the podcast walking tour - primarily to get more people to "experience" the neighborhood. This is a compelling argument because Vulcan has the challenge of selling condos and filling retail space in the current soft real estate market What we learned from the other proposals: (primarily from the MS proposal)

There are two places we can turn up the volume to make the case to Vulcan (the client) on why they should commission us to produce this podcast:

1) The viability of podcasts as a good medium for reaching their audience. This could include stats about the increasing popularity of podcasts in general, and the practicality of podcasts for this particular walking-tour application.

2) The general business case for doing the podcast walking tour – primarily to get more people to “experience” the neighborhood. This is a compelling argument because Vulcan has the challenge of selling condos and filling retail space in the current soft real estate market

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