• MCDM
• Explore Seattle

Reminder: Catalyst peer review and final essay

• We’ll give one another feedback on personal podcast and final draft personal podcast documentation. [I’m happy to review your personal podcast in advance – the earlier the better!]
• We’ll talk about show notes and more about promotion
• We’ll give one another feedback on final draft group project documentation (if it’s ready)
• Course gradesheet/points assessment (note: all assignments to date are “points/no points” — ie, was the assignment completed or not)

Personal Podcasts For Review Tonight

We have “score sheets” (pdf) for those participating to provide real-time feedback. Please use the last four digits of your UW Student Number at the top right of the page. This way you get participation credit.

• Alvin
• Annie
• Helen
• Renee
• Rubi
• Sarah
• Vera
• Ziwen

Lecture Notes

• PPT
• Enhanced podcast examples: Battlestar Galactica,  SF Chronicle, Weekend America, Naked Scientists
• Show notes (below)

Assignments Due Last Tuesday

• Draft show notes for your group project; post by 6 pm Tuesday.
  - Explore Seattle
  - MCDM

Find two examples of show notes – one exemplary, one that could use some work. Explain your reasoning. Post by 6 pm Tuesday.

Draft show notes for your personal podcast; post by 6 pm Tuesday.

Assignment Summary : blog review (yours and others):

• Alvin Week 7 reflection
• Own Your Online Identity
• Helen – Blog redesign and PIB Assessment
• Renee – What’s Going On Here and The Measure of a Blog
• Rubi – PIB Assignment – Individual Blog Changes
• What I’m changing about my blog
• Vera – analysis of two blogs and Strengthen your blog’s personality
• Ziwen – Usability analysis on Ziwen’s blog and Blog and podcast analysis

Thoughts on Podcasting, Distribution (pptx)

• Alvin – 7 ways to increase your podcast subscriptions
• 12 ways to promote your podcast (Jake Ludington)
• How to publish a podcast to iTunes (with FeedForAll RSS feed – Mac Only)
• How to publish a podcast to iTunes (video)
• How to publish a podcast to iTunes (Apple)
• Podcast technical specs (Apple)
• Blogs v Newspapers (Helen – IFBC

Business Example

• Complement real-world activities (manager-tools.com)

Other

• Apple on Twitter
• Alvin – Presentation Tips from Garr Reynolds
• WiredPen: Press Release Example

Podcasts to check out

• Community Divas
• Stuff You Should Know
• PRSA ….On The Record
• UNICEF video podcasts
• TPN: The Digital Photography Show (defunct)

Lab Exercise

• Group Assignment 1:
  Do the above (individual) assignment as a group. Identify at least five places you can promote your podcast. Consider Facebook or MySpace or other social networking sites — what are the pluses/minuses of using them to promote your podcast? How would you go about doing that? Finally, why did you pick the channels that you did? One post per group here, as a comment on this page.
• Group Assignment 2:
  What are the keywords that you should be associating with your blog/podcast in order for it to be “found”? As a group, brainstorm keywords that you think are appropriate for your content — you can use these keywords to develop content (use them in blog posts and for certain in your podcast description!) or you can “buy” them if you decide to place ads. Play with Wordtracker.com (register for a free account – just be sure to cancel by day 7!) or Yahoo! or Google. One post per group here, as a comment on this page.

For Next Week: No Class, But…

• Find two examples of show notes – one exemplary, one that could use some work. Explain your reasoning. Post by 6 pm Tuesday.
• Draft show notes for your personal podcast; post by 6 pm Tuesday.
• Draft show notes for your group project; post by 6 pm Tuesday.

For Week After Next

• We’ll give one another feedback on personal podcast and final draft personal podcast documentation. [I’m happy to review your personal podcast in advance – the earlier the better!]
• We’ll talk about show notes and more about promotion
• We’ll give one another feedback on final draft group project documentation (if it’s ready)
• Final group project presentation in 3 weeks

Resources

• Apple FAQ For Podcasters
• A pre-built Flash player you can use on any WordPress blog where you have server control (you need to be able to install the plugin software)
• Flashblock – Firefox plugin to block Flash ads
• Photos/Images – check iStockPhoto & Flickr creative commons
• Snackr – RSS ticker! Addictive!
• WikiHow – how to promote your podcast

REMINDER – will review personal podcast if I get it soon!

• Housekeeping
• Group projects
• What Is The Social Media Ecosystem?
• Blog Usability

Housekeeping

• Blog “voice” check: use your headlines to “sell” your post to the person who sees it in the RSS reader.
• NO “uncategorized” posts!!! Fix these before next week, please.

Group Projects

• In your groups — Discuss what you learned from the other teams as a result of reviewing their proposals. How are you going to change/refine your proposal, based on that insight? BLOG this as a comment on your “page” on the course blog; due before this breakout ENDS. Report back to the class at large on how you are planning to incorporate the feedback into your final proposal.

Shout-Outs

• Annie: Ask a Ninja
• Rubi: On Copyright
• Sarah: Brand Identity
• Vera: Measuring cognitive surplus

Social media ecosystem

• PPT (lecture notes)
• Helen: Podcasting In A Real Business
• Ohio Ikea Store
• Changing power relationships
• Resource: Six Degrees of Separation (book)
• Resource: Cluetrain Manifesto (book & website)
• Twitter Resource: Friend or Follow (Helen)

Blog usability and reader expectations (with a little SEO for seasoning)

• Link usability tips (color, style)
• Link usability/SEO tips (no “click here” links!)
• Type usability tips (sans serif rules – why?)
• The need for contrast (dark on light rules – why?)
• Why readers need categorized posts!
• Test ride your headlines (stick the phrase into your favorite search engine)

Reminder: your blog will be evaluated at the end of the quarter on how well it matches genre as well as how usable/readable it is!

• Solo Lab Assignment — Pick one blog that you are reading this quarter and one podcast that you are listening to/watching. [Or pick one from the 2009 student list - if your info isn't on the list, please add it! - or the 2008 list] Create one blog post (categorize it “assignment” or “PIB Assignment”) that analyzes the blogs — design, readability, genre allegiance, etc.  Use the criteria we used to analyze proposals — reverse engineer (deduce) the answers to things like “who is the audience” and provide evidence for your deductions. Due next Tuesday before class.

Next Week:

• Blog post (see above assignment)
• Revisit your blog design given our discussion tonight. Whether you decide to change nothing or change a lot, make a post before class next week that details your analysis of your blog design and why you changed or didn’t change it.
• Lecture will begin at 8 pm; 6-8 pm is group project time.

Last Week Assignment: Podcast Promos

• Alvin:  Exercise Your Mind and Body
• Annie: Social Potato Chips
• Helen: Dinner and a Beer
• Renee: 19th Century Black American Poets
• Rubi: Latin American Fairy Tales (help Rubi with name?)
• Sarah: Cheap Eats
• Vera: Don’t Be So Culture Shock(ed)
• Ziwen: Name? Still need “short” descriptor!

Resources

• PodBean for group projects
• The Sales Presentation, Part 1
• Ignite Seattle
• SciVee.tv

Tags & Folksonomies

• What are they and why should you care?
• Folksonomy :: Off The Top
• Wikipedia article

Ethics, copyright and other laws

• Lessig: take down order
• ppt
• A Fair(y) Use Tale

Podcast Profiles (continuing process from last week)

• Alvin, Fitness Rocks
• Annie , Twooting
• Ziwen, TheEngagingBrand

Blog posts of note:

• Renee on the reading
• Sarah on Netiquette
• Sarah’s post on Ira Glass (we’ll watch)
• Vera’s reflection on Jyo’s talk about Amazon

Technologies:

• Creative Commons - license link
• WordPress – consider adding the “recent posts” widget to the top of your navigation bar. Very helpful to folks visiting your blog for the first time! (See Renee’s)

Personal Podcasts: First Cut
Proof-of-concept for personal podcast (bring MP3 to class) due class time (6pm) Tu 5 May (I’ll upload mp3s to server so everyone can “hear” them)

• Rubi’s stand-alone site and podcast 1 (remember to edit that first post – and tell us about Podbean)
• Sarah’s logo
• Missing: Alvin’s rewrite
• Missing: some folks didn’t provide feedback last week – be sure to provide feedback tonight (list below – we went “up” last week, IIRC – you should have provided feedback the 3 people “above” you)
• Most still need a short summary/description that tells people what the podcast is about: tonight, create a new blog post that is JUST the description of your podcast. Sell us! What is it about – how long – how often? Think: what makes you say “I’ll subscribe to this podcast” — that’s what your description needs to entail!

Last week’s assignment – round 2 of the podcast description:

1. Alvin
2. Annie
3. Helen
4. Renee
5. Rubi
6. Sarah (summary)
7. Vera (summary)
8. Ziwen

• MCDM
• Seattle

Each person will review the other team proposal!  The criteria follow:

• Title
• Overall concept viability
• Implementation feasibility
• Format matches audience
• Promotion plan

:: Guest Lecture, Jyotsna Natarajan, Amazon

• Discussion: Planning the show to meet organization needs
• Feedback: Revised personal podcast summary
• Technologies: WetPaint, GoogleDocs

:: Interesting Posts

• Alvin, Editing Tips
• Annie, To Twitter or Not To Twitter, Part Deux
• Helen, Analog versus Digital
• Renee, post-class notes
• Rubi, interviewing reflection
• Sarah, on smartphones

:: Featured Podcasts & Blogs

• Alvin: Diggnation
• Helen: The Medium and Napa Wine Radio
• Vera: Mashable & Quick&Dirty Tips for Improving Communication Skills

:: Discussion

(what not to do!)

• MLB Podcast
• PWC Podcast
• WiMax World

A proof of concept podcast

Assignments due today:

(1) Blog post due Tuesday 28 Apr by noon [this can be one of your two weekly posts]
Now that you have been listening/reading … write a succinct but savvy summary (hah!) of one podcast and one blog that you are following. Don’t use the canned copy from the site! This assignment focuses on analytical skills as well as serves as practice for your writing your own summaries. Next – write a review of the podcast/blog: who’s the audience, how well is the audience being served? Post (one entry) to your blog.

(2) Blog post due Tuesday 28 Apr by noon – personal project
(1) Re-write the summary of your personal podcast. We will give one another feedback on these next week in class. (2) Find three good podcasts that are in your personal podcast genre and that might be competitor or complementary podcasts. Tell us about them. Why did you pick them? Link to their home site! Post (one entry) to your blog.

(3) Blog post due Tuesday 28 Apr by noon – group project
Find one-two good podcasts that are in your group project genre and that might be competitor or complementary podcasts. Tell us about them. Why did you pick them? Link to their home site! Post (one entry) to your blog.

:: Due Dates

• Group project draft material for class feedback due 5 May; develop with GoogleDocs or WetPaint – provide the URL via email (kegill@ uw)  NLT (no later than)  5 pm on Tu 5 May
• Feedback on group project plans due NLT class time (6pm) 12 May
• Proof-of-concept for personal podcast (bring MP3 to class) due class time (6pm) Tu 5 May

:: Resources

• BugMeNot
• Infinite Dial 2008 Presentation (pdf)
• Podcast Stats
• GrammarGirl -Twitter
• Word Press “How To’s”

Digital Sound Effects

:: Guest Lecture: Peg Achterman, journalist (on interviewing)

- Genre, soundtrack, and developing the pitch
- Draft personal podcast ideas
- Technologies: ScribeFire, GarageBand, royalty-free music
- Group project – team time

(1) Peg on Interviewing

• The Art of the Interview, ESPN-Style (w/Sawatsky)
  • Don’t ask yes-or-no questions
  • Keep questions short
  • Avoid charged words, which can distract people
• Open v closed questions
  • Example – Nancy Pearl book review (Stories from Rwanda) podcast (iTunes link)
• Primary and secondary questions
  • Primary: write in advance; think about tone; transition to new topic/area
  • Secondary: follow up, nuance, details, accuracy
• Neutral v leading questions
• How to’s:
  • Silence: give space for an answer
  • Nudge: encourages reply … yes? … go on
  • Clearinghouse question: fills in gaps
  • Informational: define, clarify
  • Restatement: if you didn’t get the answer
  • Reflective: “do you mean…?”
  • Mirror: more detailed, “parrotting”
• Best interviews come from people who are curious
• Peg’s podcast favs – The Splendid Table, On The Media (NPR), GrammarGirl, U-Channel (university lectures)
• Peg blog recommendation: Orangette

(2) Discuss genre, what makes a good pitch, royalty-free music. What can we do to “socialize” podcasting (ie, integrated social media form)?

• Sarah on genre (format)
• Vera on free music
• Ziwen on getting subscribers

On the spot:

• Helen, pls tell folks about NPR’s “mix your own” podcast
• Renee, any thoughts on Levelator
• Sarah, pls tell everyone about Dominos

Featured Blogs
(remember, we’re marketing oriented this quarter)

• Annie

More Tips For Audio Stories (PPT)

• Don’t tell. Show!
  • Concrete language
  • Evocative language
  • Effective use sound (don’t say it’s noisy, provide background sound)
  • Active tense
  • Edit, edit, edit!
• Listen!
  • That’s why I’ve asked you to subscribe to podcasts this quarter!
  • Close your eyes right now — what do you hear?
• Be Authentic.
  • If you don’t care, why should we?
  • No “gotchas” (don’t edit to change meaning)
  • Use sounds from the site, not from somewhere else — that is, don’t put train whistle in the background if there was no train

The Pitch

• Guy Kawasaki on The Art of the Start (google video)
• Guy Kawasaki on The Art of the Pitch (mp3)

(3) Draft personal podcast ideas (feedback via comments – please give feedback to the three people who follow you in this list)

1. Alvin
2. Annie
3. Helen
4. Renee
5. Rubi
6. Sarah
7. Vera
8. Ziwen

(4) Technologies:
GarageBand

• Apple website
• Enhanced Podcast
• WikiBooks tutorial
• YouTube tutorial

ScribeFire (FF Extension)

Music sources:

• Podsafe Music
• Royalty Free Music
• Unique Tracks

(5) Group project: team time

• MCDM: Annie, Renee, Rubi, Sarah, Ziwen
• Seattle Cultural Tour: Alvin, Helen, Vera [explore Seattle]

See examples of project descriptions from last year.

Tonight’s decision: suggest 5 May for draft material for class feedback.

For Next Week:

1. Blog post due Tuesday 27 Apr by noon [this can be one of your two weekly posts]
   Now that you have been listening/reading … write a succinct but savvy summary (hah!) of one podcast and one blog that you are following. Don’t use the canned copy from the site! This assignment focuses on analytical skills as well as serves as practice for your writing your own summaries. Next – write a review of the podcast/blog: who’s the audience, how well is the audience being served? Post (one entry) to your blog.
2. Blog post due Tuesday 27 Apr by noon – personal project
   (1) Re-write the summary of your personal podcast. We will give one another feedback on these next week in class. (2) Find three good podcasts that are in your personal podcast genre and that might be competitor or complementary podcasts. Tell us about them. Why did you pick them? Link to their home site! Post (one entry) to your blog.
3. Blog post due Tuesday 27 Apr by noon – group project
   Find one-two good podcasts that are in your group project genre and that might be competitor or complementary podcasts. Tell us about them. Why did you pick them? Link to their home site! Post (one entry) to your blog.

Notes:

This info will be transferred to a Catalyst gradesheet.

(1) These people have completed the NewsU tutorial on telling stories with sound

• Helen, Renee, Rubi, Sarah, Vera, Ziwen

(2) This is the “count” of posts related to the class — remember, two per week. One should be a resource and one related to reading/course content. Everyone should have at least four (week 2 and week 3; week 4 started Sunday). The personal podcast draft doesn’t count as one for this week!

1. Alvin (3)
2. Annie (4)
3. Helen (4)
4. Renee (5)
5. Rubi (7)
6. Sarah (4)
7. Vera (4)
8. Ziwen (5)