eReserve Link : Grades Link : Catalyst Peer Review For Group Projects
week 1 – introduction and overview (Tu 31 Mar)
- Who are we and why are we in this class?
- What is podcasting? What are social media? What’s the impact on businesses and organizations?
- Technologies: RSS, Bloglines, WordPress
week 2 – oral storytelling (Tu 7 Apr)
- From Aristotle to Adam Curry (and points in-between)
- Writing for the ear
- Technologies:
- Read The Business Podcasting Book (TBPB), Section 1 (p 5-64)
- Read How to Do Everything with Podcasting (HTDE), Chapter 2 (p 13-20) and Chapter 20 (241-250)
week 3 – producing your first “podcast” (Tu 14 Apr)
- AKA getting tired of hearing your own voice!
- CODECs and compression
- Technologies: Audacity/GarageBand, Zamzar.com
- Read TBPB, Section 3, Chapter 7
- Read HTDE, Part 5, Chapter 21
- Read Absolute Beginner’s Guide to Podcasting, Ch 2 [eReserve] and How to Podcast
week 4 – telling the story (Tu 21 Apr)
:: Guest Lecture: Peg Achterman, journalist (on interviewing)
- Genre, soundtrack, and developing the pitch
- Technologies: GarageBand, ScribeFire, royalty-free music
- Read TBPB, Section 2, Chapter 5
- Read HTDE, Part 3, Chapter 11-13
week 5 – organizational podcasts: planning fundamentals (Tu 28 Apr)
:: Guest Lecture: Jyotsna Natarajan, Amazon
- Planning the show to meet organization needs
- Technologies: WetPaint, GoogleDocs
- Read TBPB, Section 2, Chapters 4 & 6
- Read HTDE, Part 5, Chapter 23 & 25
week 6 – legalities (Tu 5 May)
:: Guest Lecture: Garrett Grieb, Real
- Ethics, copyright and other laws
- Technologies: Creative Commons
- Read TBPB, Section 3, Chapter 9
- Read What If Everything We Knew About Marketing and Advertising Until Now Was An Anomaly?
week 7 – podcasts and the social media ecosystem (Tu 12 May)
:: Guest Lecture:
- Blog usability and reader expectations
- Technologies: RSS, Blogs
- Read Gin, Television and Social Surplus, Seven Types of Highly Effective Corporate Blogs, Podcasts Aren’t Just For Young Nerds
week 8 – distribution (Tu 19 May – 8 pm start time)
:: Guest Lecture: Garrett Grieb, Real (hopefully)
- How do we get listeners?
- Technologies: iTunes, ZuneMarketplace
- Read TBPB, Section 4
- Read HTDE, Part 3, Chapter 15; Part 4, Chapter 17
- Read Remember Podcasting? Listeners Do.
week 9 – no class (Tu 26 May – group project work)
week 10 – icing on the cake (Tu 2 June)
- SEO, show notes, enhanced podcasts
- Read TBPB, Section 3, Chapter 8
- Read HTDE, Part 3, Chapter 14
