week 6 – legalities


:: Guest Lecture: Lee LeFever, CommonCraft
– Ethics, copyright and other laws
Technologies: Creative Commons

First-cut podcasts and feedback are online
(UWNetID required; only you can see your feedback form but everyone can hear everyone else’s first-cut)

Guest Speaker
Lee LeFever of CommonCraft will present a quick over-view and take questions. (ShouldDoThis and DotSub)

  • Tell us about the process you follow to create one of your video podcasts
  • How have the podcasts worked as a marketing tool?
  • What suggestions do you have for people starting out in podcasting?
  • What do you know now that you wish you had known when you started out?

For small group discussion:

what if everything we knew about Marketing and Advertising until now really was just an anomaly, and the new ways that are spurting up as we Blog is the way things were meant to be? What would that mean to your job today, and how you think about it going forward as a Marketer?

Legalities & Copyright (PPT)
GoogleDocs and Multiple “editors”
Here’s a ‘HowTo‘ from WiredPen

  • Corey’s Group (view doc)
  • Josh’s Group (view doc)

June: Seattle Podcamp

Resources

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One Response to week 6 – legalities

  1. Terry Short says:

    Summary of group comments on “What if everything we knew about Marketing and Advertising until now really was just an anomaly?”

    – It’s a specious “What If?” because it presumes that Web 2.0 social network marketing is somehow superior to traditional marketing communications because it empowers the consumer. In fact, it’s just another form of “word-of-mouth” marketing that has always been with us, and isn’t about to supplant the role of traditional media marketing which is far more effective at getting prospect’s attention and generating interest.

    – Having more robust consumer engagement and dialog with brands is changing the relationship between companies and their markets. Supposedly, companies will be more attuned to the needs and sensitivities of consumers — witness the success of the Dove “Real Beauty” campaign. But will the marketers exploit and co-opt consumer involvement for their own mercenary ends?

    – Web 2.0 marketing has enabled marketers to fine-tune their targeting and customize messaging to more specific audiences.

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