Week 4

telling the story

:: Guest Lecture: Peg Achterman, journalist (on interviewing)

– Genre, soundtrack, and developing the pitch
– Draft personal podcast ideas
– Technologies: ScribeFire, GarageBand, royalty-free music
– Group project – team time

(1) Peg on Interviewing

  • The Art of the Interview, ESPN-Style (w/Sawatsky)
    • Don’t ask yes-or-no questions
    • Keep questions short
    • Avoid charged words, which can distract people
  • Open v closed questions
  • Primary and secondary questions
    • Primary: write in advance; think about tone; transition to new topic/area
    • Secondary: follow up, nuance, details, accuracy
  • Neutral v leading questions
  • How to’s:
    • Silence: give space for an answer
    • Nudge: encourages reply … yes? … go on
    • Clearinghouse question: fills in gaps
    • Informational: define, clarify
    • Restatement: if you didn’t get the answer
    • Reflective: “do you mean…?”
    • Mirror: more detailed, “parrotting”
  • Best interviews come from people who are curious
  • Peg’s podcast favs – The Splendid Table, On The Media (NPR), GrammarGirl, U-Channel (university lectures)
  • Peg blog recommendation: Orangette

(2) Discuss genre, what makes a good pitch, royalty-free music. What can we do to “socialize” podcasting (ie, integrated social media form)?

On the spot:

  • Helen, pls tell folks about NPR’s “mix your own” podcast
  • Renee, any thoughts on Levelator
  • Sarah, pls tell everyone about Dominos

Featured Blogs
(remember, we’re marketing oriented this quarter)

More Tips For Audio Stories (PPT)

  • Don’t tell. Show!
    • Concrete language
    • Evocative language
    • Effective use sound (don’t say it’s noisy, provide background sound)
    • Active tense
    • Edit, edit, edit!
  • Listen!
    • That’s why I’ve asked you to subscribe to podcasts this quarter!
    • Close your eyes right now — what do you hear?
  • Be Authentic.
    • If you don’t care, why should we?
    • No “gotchas” (don’t edit to change meaning)
    • Use sounds from the site, not from somewhere else — that is, don’t put train whistle in the background if there was no train

The Pitch

(3) Draft personal podcast ideas (feedback via comments – please give feedback to the three people who follow you in this list)

  1. Alvin
  2. Annie
  3. Helen
  4. Renee
  5. Rubi
  6. Sarah
  7. Vera
  8. Ziwen

(4) Technologies:
GarageBand

ScribeFire (FF Extension)

Music sources:

(5) Group project: team time

  • MCDM: Annie, Renee, Rubi, Sarah, Ziwen
  • Seattle Cultural Tour: Alvin, Helen, Vera [explore Seattle]

See examples of project descriptions from last year.

Tonight’s decision: suggest 5 May for draft material for class feedback.

For Next Week:

  1. Blog post due Tuesday 27 Apr by noon [this can be one of your two weekly posts]
    Now that you have been listening/reading … write a succinct but savvy summary (hah!) of one podcast and one blog that you are following. Don’t use the canned copy from the site! This assignment focuses on analytical skills as well as serves as practice for your writing your own summaries. Next – write a review of the podcast/blog: who’s the audience, how well is the audience being served? Post (one entry) to your blog.
  2. Blog post due Tuesday 27 Apr by noon – personal project
    (1) Re-write the summary of your personal podcast. We will give one another feedback on these next week in class. (2) Find three good podcasts that are in your personal podcast genre and that might be competitor or complementary podcasts. Tell us about them. Why did you pick them? Link to their home site! Post (one entry) to your blog.
  3. Blog post due Tuesday 27 Apr by noon – group project
    Find one-two good podcasts that are in your group project genre and that might be competitor or complementary podcasts. Tell us about them. Why did you pick them? Link to their home site! Post (one entry) to your blog.

Notes:

This info will be transferred to a Catalyst gradesheet.

(1) These people have completed the NewsU tutorial on telling stories with sound

  • Helen, Renee, Rubi, Sarah, Vera, Ziwen

(2) This is the “count” of posts related to the class — remember, two per week. One should be a resource and one related to reading/course content. Everyone should have at least four (week 2 and week 3; week 4 started Sunday). The personal podcast draft doesn’t count as one for this week!

  1. Alvin (3)
  2. Annie (4)
  3. Helen (4)
  4. Renee (5)
  5. Rubi (7)
  6. Sarah (4)
  7. Vera (4)
  8. Ziwen (5)
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