Week 7

podcasts and the social media ecosystem

  • Housekeeping
  • Group projects
  • What Is The Social Media Ecosystem?
  • Blog Usability


  • Blog “voice” check: use your headlines to “sell” your post to the person who sees it in the RSS reader.
  • NO “uncategorized” posts!!! Fix these before next week, please. 🙂

Group Projects

  • In your groups — Discuss what you learned from the other teams as a result of reviewing their proposals. How are you going to change/refine your proposal, based on that insight? BLOG this as a comment on your “page” on the course blog; due before this breakout ENDS. Report back to the class at large on how you are planning to incorporate the feedback into your final proposal.


Social media ecosystem

Blog usability and reader expectations (with a little SEO for seasoning)

  • Link usability tips (color, style)
  • Link usability/SEO tips (no “click here” links!)
  • Type usability tips (sans serif rules – why?)
  • The need for contrast (dark on light rules – why?)
  • Why readers need categorized posts!
  • Test ride your headlines (stick the phrase into your favorite search engine)

Reminder: your blog will be evaluated at the end of the quarter on how well it matches genre as well as how usable/readable it is!

  • Solo Lab Assignment — Pick one blog that you are reading this quarter and one podcast that you are listening to/watching. [Or pick one from the 2009 student list – if your info isn’t on the list, please add it! – or the 2008 list] Create one blog post (categorize it “assignment” or “PIB Assignment”) that analyzes the blogs — design, readability, genre allegiance, etc.  Use the criteria we used to analyze proposals — reverse engineer (deduce) the answers to things like “who is the audience” and provide evidence for your deductions. Due next Tuesday before class.

Next Week:

  • Blog post (see above assignment)
  • Revisit your blog design given our discussion tonight. Whether you decide to change nothing or change a lot, make a post before class next week that details your analysis of your blog design and why you changed or didn’t change it.
  • Lecture will begin at 8 pm; 6-8 pm is group project time.

Last Week Assignment: Podcast Promos


Tags & Folksonomies


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