week 8 – distribution

– How do we get listeners?
Technologies: iTunes, ZuneMarketplace

Assignment Summary : blog review (yours and others):

Thoughts on Podcasting, Distribution (pptx)

Business Example

Other

Podcasts to check out

Lab Exercise

  • Group Assignment 1:
    Do the above (individual) assignment as a group. Identify at least five places you can promote your podcast. Consider Facebook or MySpace or other social networking sites — what are the pluses/minuses of using them to promote your podcast? How would you go about doing that? Finally, why did you pick the channels that you did? One post per group here, as a comment on this page.
  • Group Assignment 2:
    What are the keywords that you should be associating with your blog/podcast in order for it to be “found”? As a group, brainstorm keywords that you think are appropriate for your content — you can use these keywords to develop content (use them in blog posts and for certain in your podcast description!) or you can “buy” them if you decide to place ads. Play with Wordtracker.com (register for a free account – just be sure to cancel by day 7!) or Yahoo! or Google. One post per group here, as a comment on this page.

For Next Week: No Class, But…

  • Find two examples of show notes – one exemplary, one that could use some work. Explain your reasoning. Post by 6 pm Tuesday.
  • Draft show notes for your personal podcast; post by 6 pm Tuesday.
  • Draft show notes for your group project; post by 6 pm Tuesday.

For Week After Next

  • We’ll give one another feedback on personal podcast and final draft personal podcast documentation. [I’m happy to review your personal podcast in advance – the earlier the better!]
  • We’ll talk about show notes and more about promotion
  • We’ll give one another feedback on final draft group project documentation (if it’s ready)
  • Final group project presentation in 3 weeks

Resources

REMINDER – will review personal podcast if I get it soon!

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2 Responses to week 8 – distribution

  1. Annie says:

    Digitall (MCDM Podcast)

    Places to Promote Podcast

    1. MCDM – As a MCDM produced and focused podcast, Digitall will primarily be promoted on the major MCDM online hubs (MCDM Website, Media Space, and Flip the Media). This will help reach current/prospective students and alumni, who will also be our main audience base. We can promote on these sites by creating a page on the website dedicated to subscriptions, as well as past and upcoming episodes.

    Pros: Reach first hand influencers who will help raise grassroot awareness of podcast
    Cons: May create perceptions of being a MCDM only podcast

    2. iTunes – Since the majority of podcast listeners own iPods for audio hardware, this will be one of the most publicly promotional directories. By submitting the podcast series, this channel will provide the widest reach to gain global/national subscribers.

    Pros: Wide range of audience, ease of downloading/subscribing
    Cons: May not be relevant for all audiences in iTunes

    3. Zune Marketplace – In terms of brand recognition, Zune is an increasing brand in its market, therefore it will be important for Digitall to tap into this community.

    Pros: The community/sharing aspect of Zune could create viral recognition of the podcast.
    Cons: Audience may be limited in comparison to iTunes, less people owning Zune and sharing with others

    4. Local Digital Media Sites – The events section of the podcast will focus on local events, therefore it will be pertinent to reach industry professional in the Seattle area. By promoting on sites such as Social Media Seattle (through featured podcast or blog review on podcast), we could gain local recognition that will lead to additional credibility.

    Pros: Reach local professionals in related industry
    Cons: Will need to be careful about being only a local podcast

    5. National Digital Media Sites – Eventually we would want to reach a national audience, especially because the topics will be primarily industry focused. If possible, it will be important to promote on national industry websites such as personal industry blogs, social media club, and other podcast directories (such as Podcast Alley).

    Pros: Viral promotion will become seamless
    Cons: May need to update content to meet audience needs, but this shouldn’t occur until we reach critical mass

    Podcast Keywords

    Having simple and applicable keywords (or tags/categories) for the podcast will be important for SEO. The easier we make it for users to search for our podcast, the more relevant our subscribers will be. It is important to have variations of keywords, as it will impact search results (ie. Broad keywords, phrase keywords, exact keywords). Here are some of the keywords for our podcast:

    Broad/Phrase Keywords: media, new media, digital media, social media, marketing, digital marketing, social marketing

    Exact Keywords: digital media podcast, social media podcast, marketing podcast

  2. Helen says:

    Places to promote/publish the ExploreSeattle Podcast:

    – iTunes: iTunes is the first place most people go for podcasts.
    – Podcast directory (http://www.podcastdirectory.com/): you can search by major cities; seems appropriate for us since we want to attract people searching for Seattle.
    – Digital Podcast (www.digitalpodcast.com): this service confirms when your podcast has been added, so this responsiveness is good for general piece of mind.
    – Podcast Alley (www.podcastalley.com): they have a “travel” category
    – Odeo (www.odeo.com): has a nice user interface, so it seems like people might go there. Plus, they have a travel category too.
    – Zune Marketplace: Since Zune has started to make an effort to promote its service, more people will become aware of this service and may consider Zune other than iTunes.
    – Blubrry: According to the book How To Do Everything with Podcasting, it is smart to network in the podcasting community. Blubrry is one of the biggest podcasting community sites; thus, it will be beneficial for us to upload our podcasts there since we can not only get feedback from other podcasters but also possibly be recommended by them as well.
    – Press Release: Issuing a press release may be appropriate for us, according to the analysis from the book How To Do Everything with Podcasting. We will use the PRWeb (www.prweb.com) for a one-time announcement of our podcast. From the paragraph of How To Do Everything with Podcasting (p.134), the pros of this idea include allowing our information to be archived online and be discoverable via Google, which is beneficial for our long term goal of increasing listeners.
    – Podmatic (www.podmatic.com): Podmatic has a category called Society & Culture; places & travel. In addition, it does not require listeners to register to download.
    – Twitter: we set up a twitter account for our podcast in order to notify listeners while we release our new episodes. Follow us @exploreseattle!
    – Podcast.com: Kathy mentioned in the class that this channel is not ideal, but if you search on Google by typing “podcast”, podcast.com is the result on the top of the list.

    Keywords: travel, Seattle, Vancouver 2010, tourism, activities, urban excursions, culture

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