Schedule & Readings


eReserve Link : Grades Link : Catalyst Peer Review For Group Projects

week 1 – introduction and overview (Tu 31 Mar)
– Who are we and why are we in this class?
– What is podcasting? What are social media? What’s the impact on businesses and organizations?
Technologies: RSS, Bloglines, WordPress

week 2 – oral storytelling (Tu 7 Apr)
– From Aristotle to Adam Curry (and points in-between)
– Writing for the ear
Technologies:

  • Read The Business Podcasting Book (TBPB), Section 1 (p 5-64)
  • Read How to Do Everything with Podcasting (HTDE), Chapter 2 (p 13-20) and Chapter 20 (241-250)

week 3 – producing your first “podcast” (Tu 14 Apr)
– AKA getting tired of hearing your own voice!
– CODECs and compression
Technologies: Audacity/GarageBand, Zamzar.com

  • Read TBPB, Section 3, Chapter 7
  • Read HTDE, Part 5, Chapter 21
  • Read Absolute Beginner’s Guide to Podcasting, Ch 2 [eReserve] and How to Podcast

week 4 – telling the story (Tu 21 Apr)
:: Guest Lecture: Peg Achterman, journalist (on interviewing)
– Genre, soundtrack, and developing the pitch
– Technologies: GarageBand, ScribeFire, royalty-free music

  • Read TBPB, Section 2, Chapter 5
  • Read HTDE, Part 3, Chapter 11-13

week 5 – organizational podcasts: planning fundamentals (Tu 28 Apr)
:: Guest Lecture: Jyotsna Natarajan, Amazon
– Planning the show to meet organization needs
Technologies: WetPaint, GoogleDocs

  • Read TBPB, Section 2, Chapters 4 & 6
  • Read HTDE, Part 5, Chapter 23 & 25

week 6 – legalities (Tu 5 May)
:: Guest Lecture: Garrett Grieb, Real
– Ethics, copyright and other laws
Technologies: Creative Commons

week 7 – podcasts and the social media ecosystem (Tu 12 May)
:: Guest Lecture:
– Blog usability and reader expectations
Technologies: RSS, Blogs

week 8 – distribution (Tu 19 May – 8 pm start time)
:: Guest Lecture: Garrett Grieb, Real (hopefully)
– How do we get listeners?
Technologies: iTunes, ZuneMarketplace

week 9 – no class (Tu 26 May – group project work)

week 10 – icing on the cake (Tu 2 June)
– SEO, show notes, enhanced podcasts

  • Read TBPB, Section 3, Chapter 8
  • Read HTDE, Part 3, Chapter 14

week 11 – team pitches, pilots (Tu 9 June)

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